What is hospitality?
What is hospitality?

What is hospitality?

Japan is a country known for its hospitability. We lead in the spirit of omotenashi, which was a key part of Christel Takigawa’s speech to the International Olympic Committee (IOC) in September 2013. The Tokyo 2020 bid ambassador spoke about how the Games will focus on omotenashi, which literally means ‘hospitality’ but in reality is so much more, to receive guests from around Japan and the rest of the world. However, for years hospitality at global sporting events has meant something different to western businesses and individuals, and with in-venue hospitality (IVH) for Tokyo 2020 now on sale Japanese audiences can experience this new dimension in sports spectating.

Sports hospitality combines a best available ticket with premium food and drink, entertainment and an unforgettable atmosphere for guests. Hospitality inclusions range from a choice of fine dining or buffet style cuisine before the event and complimentary drinks during the day, to a dedicated host who will look after you and your guests from the moment you arrive to the moment you leave. It is a valued bonding experience for friends, family and business contacts alike.

In western countries, sports hospitality is widely practised as part of a customer engagement strategy in businesses, in addition to fans wanting to guarantee their place with the very best seats available at events. Sports hospitality can be used for key business networking where you can build a long-lasting partnership or nurture key bonds with prospects old and new.

Strengthening existing relationships is the key goal for corporate hospitality, with 92% of corporate hospitality purchasers satisfied that hospitality met the goal of aiding business relationships*.

“It’s a different environment, a different space and the conversations you will have in those spaces could actually be fundamental to how we support the business going onwards. You may end up having chats in that environment that you wouldn’t have in a normal business context.” Group Communications Manager, Financial Services

Tokyo 2020 Olympic Official Hospitality is not only for business, it is perfect for individuals who want to attend the Games but want more than just a standard ticket. It has been nearly 60 years since the Olympic Games was last held in Japan, and Tokyo 2020 could really be a once-in-a-lifetime experience for anyone wishing to guarantee their place in history and create memories that will last for a lifetime.

“My family and I were regally entertained throughout the day by a fantastic group of dedicated personnel. From the very beginning we have had a seamless experience with every person in the chain acting in a friendly and helpful manner, whether it was to confirm the booking, pay the invoice, relay the instructions for ticket collection, ease of ticket collection, or the smooth running of the hospitality service and guest speaker.” Individual hospitality purchaser

Tokyo 2020 Olympic Official Hospitality is a unique way to interact with your guests over a shared common interest, in a relaxed environment. You can connect with friends and clients on a personal level and share an experience together that you’ll never forget. The Tokyo 2020 Olympic Official Hospitality programme guarantees you an experience like no other. It is the only way to have VIP access to the very best seats at the Games, you will enjoy world class dining and entertainment and with selected packages get insights from well-known sporting heroes and ambassadors.

The Olympic Games Tokyo 2020 will unite the nation as the greatest show on earth comes to Japan. It is the perfect place to give your guests a once-in-a-lifetime experience with a Tokyo 2020 Olympic Official Hospitality Package. You can register your interest in the Tokyo 2020 Olympic Official Hospitality here. Demand is expected to be high so don’t miss out on an unrivalled experience at the greatest sporting event of 2021.

*SMG YouGov survey, 2017.

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